Event Details

Date:
Tuesday, Mar 25, 2025

Time:
1:00 - 2:00 PM EST

Price:
Members $25.00 Members

Non-Members $30.00 Non-Member

Register for Event

"Beyond Expertise: Writing Market Analyses That Stand Up to Scrutiny"
Clarifying Overall Market, Lot, and Comp Analyses—Logical Approaches to Placement, Differentiation, and Reader Understanding

In this webinar, Jennifer Garland Ross, AAA, and Reagan Upshaw, AAA will focus on ensuring market analyses are thorough, logically structured, and tailored to the reader’s needs. Rather than prescribing what to write, we will highlight critical elements that should never be overlooked, emphasizing the importance of clarity, differentiation, and logical placement. Attendees will learn how to anticipate their audience’s perspective and craft analyses that are both comprehensive and easily understood, strengthening the credibility and impact of their repor

All registrants will receive a recording of this webinar. If you are unable to attend the live webinar, a recording will be sent to you automatically.

Terms of Registration
By registering for this lecture you acknowledge that the content of this program will be captured in digital format and may be used for both archival and promotional purposes. Submission of your registration authorizes The Appraisers Association of America, its contractors and sponsors permission to use your voice and/or image in any such archival or promotional recording, photograph or streaming activity and to contact you by mail or e-mail.

In 2007 Jennifer Garland Ross, AAA founded Art Peritus, LLC, a boutique fine art and personal property advisory and appraisal firm with a trusted network of more than 70 specialists strategically located around the globe in every category of collecting. Jennifer oversees all aspects of the business and is the principal supervising appraiser. She is Certified member and former Board member of the Appraisers Association of America; has a Master’s Degree in Fine and Decorative Arts from Sotheby’s Institute, London and the University of Manchester, UK; and has over 22 years-experience at Christie’s Auction house as a generalist and European furniture specialist and on-call consultant. For the past twenty years Jennifer, has served on the continental furniture vetting committee for the Winter Antiques Show in NYC (currently the committee co-chair), as well as serving on the committees for the International Art & Antiques Show, and the TEFAF fall show - both in NYC.  Jennifer has published several articles and led seminars for the Appraisers Association on decorative arts for the CASP program, insurance claim appraising, damage and loss valuation, conservator workshops, as well as the identification and authentication of antique furniture and decorative arts.

Reagan Upshaw, AAA has been a dealer and appraiser of American and European art for over 40 years and is currently a board member of the Appraisers Association of America.  He has served as a panelist for the National Endowment for the Arts and has given talks on American art at numerous museums around the country. He has also given lectures on appraising American art for the Appraisers Association of America.
Reagan Upshaw’s articles and reviews of art have appeared in The Magazine Antiques, Art in America, The Kresge Museum Bulletin, Art & Auction, New Art Examiner, and other publications.  He has reviewed books on art for The Washington Post. Reagan Upshaw has also served as an expert witness in courtroom litigation on art-related matters.

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